The company began to expand in new frontiers of the toy industry. In 1971 LEGO begun to target women with the release of furniture pieces and dollhouses; the best places to buy lego in 1974 this introduced their first human being figures, called Minifigures; in addition to 1979 that expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of jewelry elements marketed to young girls. This era also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen connecting to the managerial staff and working to modernize the company’s manufacturing strategies.
The 1970s also found the introduction of a system that allowed customers to choose certain stones they wanted to purchase and create their own products, rather than purchase pre-made equipments; this was popular with adults, as well as kids. In the same decade, Profano branched away into medieval territory with the Castle template, and in 80 the company added the first educate sets to its selection.
In 1989 Lego unveiled the Pirate template, and with it a wide variety of pirate ships, wilderness islands and treasure. The company also enhanced its assortment of facial expression, adding beards, eye spots and lipstick in addition to the typical two eye and smile. Some aged Lego enthusiasts resented these kinds of changes, finding the more basic faces of earlier units.
As Seglar expanded to a huge multinational corporation, completely to find ways to meet the requirements of the big name buyers like Goal, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster delivery times. To maintain with these requirements, the company begun to reduce total production time for new products by making more using of computerized set up systems.
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